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Alloy = Fusion of expertise to deliver powerful solutions

Custom Insights

Custom Insights

Custom Insights

 Quantitative:

Advanced Analytics 

Advertising Effectiveness 

Brand Health 

Competitive Landscape 

Messaging / Communications 

Purchase Drivers 

Segmentation & Targeting


Qualitative:

Ethnographies  

Focus Groups 

In-Depth Interviews 

Online Communities  

Strategy

Custom Insights

Custom Insights

  Business Strategy:

Portfolio Optimization 

Innovation 

Growth Opportunities 

Prioritizing Resources 


Brand Strategy:

Value Proposition Pillars 

Differentiation 

Messaging 

Communications Strategy 

Messaging Framework  

Activation

Custom Insights

Activation

Marketing:

Agency Briefs

Implementation Workshops

Messaging Playbooks

Narratives

Personas


Sales:

Customer Journey

Elevator Pitch

Pillars

Differentiation


Operations:

Product Functionality


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