Brand with a Capital “B”

Brand Alloy offers brand consultancy services that help address the wide-ranging challenges that can impact a brand.

Our services are delivered in a rigorous, disciplined way, so that all stakeholders are aligned and on-board, an absolute key to success. We use all forms of customer insights including qualitative and quantitative primary research as well as big data, mobile geo-synching, and social media analytics. We are as passionate about your brand’s future as you are. So we are relentless in pursuing successful outcomes for you. Our own ethos requires nothing less.

But at Brand Alloy we don’t just stop at the big ideas and recommendations - we also focus on translating strategies into real-world tactical actions. After all, a plan is only as good as its execution.

We focus our services on three specific areas:

Strategy Generation

  • Brand positioning
  • Brand architecture
  • Business goal alignment
  • Business strategy
  • Communications strategy
  • Customer targeting & segmentation
  • Marketing strategy
  • Portfolio optimization
  • White space opportunity identification

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Evidenced-based Insights

  • Competitive landscape evaluation
  • Consumer innovation co-creation
  • Customer targeting & segmentation
  • Drivers analysis
  • Hypotheses validation
  • Messaging development
  • Unmet needs assessment

 

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Rapid, Successful Activation

  • Activation briefs composition
  • Agency selection and optimization
  • Channel optimization
  • Communications planning
  • Customer experience alignment
  • Immersion workshops
  • Marketing planning
  • Messaging framework configuration
  • 360 Touch point calibration

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